HERSHEY'S Concessions
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Market Insight
As the confectionery category leader, HERSHEY'S is uniquely positioned to help you leverage consumer insights to drive candy and total concession sales.

HERSHEY'S products receive top rankings in NFO’s Movie Goers research of consumer purchase intent:
2. REESE'S PIECES Candy (8 oz. Bag)
3. REESE'S Peanut Butter Cups (4 oz. Package)
4. MILK DUDS Candy (3.0 oz. Box)
5. TWIZZLERS Strawberry Twists Candy (6 oz. Bag)
15. TWIZZLERS Cherry Bites Candy (10 oz. Bag)
17. HERSHEY'S Milk Chocolate Bar w/ Almonds (4 oz. Bar)
18. KIT KAT Wafer Bar (3.36 oz. Package)
19. HERSHEY'S KISSES Brand Chocolates (5.3 oz. Bag)
20. HERSHEY'S MINIATURES Chocolate Bars (5.3 oz. Bag)

(NFO Movie Goer research analysis 7/20/02)


Why HERSHEY'S
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